Search Engine Optimization (SEO)

Introduction

Search Engine Optimization (SEO) is not something that can be easily described or effortlessly done. SEO consists of many different procedures that work in many different ways. At Daly Communications, we keep you informed about raising your site's ranking on Major Search Engines and Directories. Our proven processes will move your site up the ranks and (more importantly) keep you there. We have no secrets as to what we are doing to give you the edge above your competitors because we want you to know that we are staying ahead of the curve of evolving Search Engine Optimization.

Within this article, we will discuss what we do for SEO, what we ask of you for SEO, and how it all works. The more we both know about SEO and how it connects to your business allows these processes to give your site the visibility on the web it needs.

Keywords . 1

•  What keywords/phrases are people using when they use Search Engines?
•  What keywords/phrases is your competition already using?
•  Over time, what keywords/phrases are your customers using to get to your site?

These are all very important questions as to how Search Engines see your site. In Part II, we'll discuss how keywords/phrases are used best, but for now we'll look at what keywords/phrases to use in the first place. Keywords/phrases are separated into two main categories: Initial-Industry and Site-Specific.

Initial-Industry keywords/phrases are the foundation for your site's searchability. At Daly Communications, we ask you: What are the most used industry-specific words/phrases in your business? Based on that small collection of keywords/phrases, we use our cutting-edge SEO tools to scan the web for how those words (and their synonyms) are being used. First, we collect data as to which words/phrases are being searched the most by Search Engine users. We call this the Search Rate. There wouldn't be a point to using keywords/phrases in your site that no one is searching for, so we want a very high Search Rate. Next, we combine that information into a table of how deeply the keywords/phrases have already been implemented in sites throughout the web. We call this the Competition Rate. If the Competition Rate is very high (usually very generic terms), almost all of your competitors on the web are using this keyword/phrase and it would be difficult to break into what they have already established. However, if while looking at the Search Rate of certain keywords/phrases, we find keywords/phrases with very high Search Rates and Very Low Competition Rates, we have found your niche. There is a need from Search Engine users that isn't necessarily being fulfilled and applies to your industry! This is the basis for all business: find a demand that isn't being met and supply it. Your business is already set to supply, you just need to find the not-so-generic demanded terms - and Daly Communications can do that for you.

Now, in the future, as your site's rankings continue to grow, there is more that can be done to understand what Search Engine users are looking for. Using free statistic analyzers on your site we are able to measure what keywords/phrases are bringing people to your site and from which Search Engines. Using this information, we can hone your Site-Specific keywords/phrases even further and cultivate what your customers are looking for. All Search Engines work a little differently, so understanding which Search Engines are picking up which keywords/phrases and which keywords/phrases work across all Search Engines are important pieces of information. The more you know about you customers' needs and expectations, the more you can accommodate them and draw in more.

The Initial-Industry keywords/phrases search stage can be completed rather quickly as we remain in constant contact with you to gain further understanding of your industry and our SEO tools create and compile data quickly. The Site-Specific keywords/phrases search stage takes longer only because it takes time for users' information to start collecting in the statistic software. However, Site-Specific keywords/phrases searches can continue to evolve on through the life of your site. Daly Communications works with you constantly to keep your keywords/phrases up-to-date as Search Engines, the market, and your industry evolve and change.

An example for this section would be very large. In the Initial-Industry stage we are usually able to rally together approx. 200 keywords/phrases. Based on their Search and Competition Rates we decide which keywords/phrases could get you the most coverage without having to battle the massive competition already instilled in your industry on the web. When developing Site-Specific keywords/phrases, usually it is only about 10-20 unique keywords/phrases that Search Engine users are entering to get to your site. Using those terms, we develop more keywords/phrases and variances that will help widen your seachablity.

Keywords . 2

•  Now that I have the best keywords/phrases, how do I use them?
•  I put keywords/phrases in the “keywords” META NAME, isn't that good enough?
•  Which is a better domain name: mybusiness.com or keyword.com? Can I have both?

Now that we have a collection of optimized keywords/phrases for Search Engines to find, it's time to explain where they can go. Especially now, it is important to know how to use keywords/phrases as Search Engines are constantly becoming more sophisticated and able to exclude sites seen as abusing keyword/phrase usage (we'll go over that soon).

First, the most obvious and most used places for keywords/phrases: TITLE and META tags. These are some of the first areas a Search Engine will crawl over and must contain the keywords/phrases to be searched. Using TITLE, META NAME=“description”, and META NAME=“keywords” we implement keywords/phrases in context and in listing order (sorted by most searchable first). TITLE and “description” display when displayed by the Search Engine. This is the most basic use of keywords/phrases and should be applied to the main page as well as connected pages. Connected pages should adhere to most of the main page's keywords/phrases, but also be specific to what their page contains.

Also, when adding keywords/phrases to the list in the keywords section, we concentrate on making your keywords/phrase as potent as they can be. The more keywords/phrase are repeated or barely a variation of their original term, their potency in Search Engines drops and they become too diluted for Search Engines to give it a good ranking.

Looking downward into the content of the site, keywords/phrases become even more important. Daly Communications is more than just a group of web developers and designers, we're writers. We edit and rephrase your content within your specifications to optimize it for Search Engines. Search Engines not only look at tags specified to hold keywords/phrases, they look at all the text on a site. Adhering to your industry's language, we edit to convey your business's meaning while bringing keywords/phrases to the forefront on all your pages. Our years of web writing and development have honed our skills to be able to retain your business's message and raise your ranking.

Beyond the visible text on a page, almost every site today uses some form of graphics. Graphics can convey just as many keywords/phrases as any amount of textual content can. This ability comes from the use of ALT tags. ALT tags are text that is displayed in the area a graphic is being loaded into and when the mouse cursor rests on the loaded graphic. These are not usually meant to be seen or used by customers, only give your sites more clout with Search Engines.

WARNING!: As Search Engines have become more sophisticated, what is known as Keyword Saturation has become more and more important. Early sites that wanted to boost their rankings abused the system and jammed their sites full of hidden keywords/phrases to get Search Engines' attention. Now, Search Engines look at Keyword Saturation, which is a percentage measurement of how much of the text found in a site is repeated or treated as keywords/phrases. In our Optimization Service we keep this in mind as we edit and apply keywords/phrases to your site. Keyword Saturation shouldn't exceed 8% or most Search Engines will flag the site as a possible abuser. We have the tools to keep this percentage in check and make sure your site is never labeled as an abuser in Search Engines' standards' processes.

Also, beyond what is in your site's content, another major factor can play into your site's ranking using keywords/phrases. We've had many clients that used their business's name as their domain: businessname.com. Now, this would be good if Search Engine users knew exactly what company would have the information they want. However, this is not the case and users are looking for products and services, not company names. The first thing a Search Engine sees when crawling over your site is your domain name. If your domain name has an important keyword/phrase in it, it will quickly be pushed up the Search Engine's rankings.

Yet, what if you have a domain that you are happy with and want your business's name in the domain to go on business cards and other marketing information? At this point, it's very common to use what are called Domain Aliases. These are domain names you set up with specific keywords in them and just have that domain name redirect to your business's site. The cost is minimal and Daly Communications can provide you with many options. Usually your hosting will even have this as a low-cost option.

For example:
•  Your company is Jane's Jewelry and your website is www.janesjewelry.com.
•  You haven't risen in Search Engine Ranks as your domain name's only keyword is
“Jewelry” (very generic and very competitive).
•  Your Jewelry store specializes in birthstones.
•  You can begin finding domains that haven't been purchased yet that apply to your
specialty: birthstones.com, traditionalbirthstones.com, Ayurvedicbirthstones.com,
Mysticalbirthstones.com – all of them can redirect right back to your site and they will
learn about your business, Jane's Jewelry.
•  With birthstone (or birthstone-related) keywords/phrases in the domain name, Search
Engines see the site as more directly involved in birthstones and will raise its ranking
when “birthstones” is searched.

Link Building . 1

•  How important can linking to other sites be?
•  Does linking to other sites affect my Search Engine Ranking?
•  Who do I link to? How do I get sites to link back to me?
•  Do I always have to link to them before they'll link to me?

Link Building has become one of the most major factors in how Search Engines rate your site. Search Engines look at your site and judge its ranking based on how many other sites are linked to yours. Search Engines today look at the web as a whole, and based on an overview of the entire web, it sees how your site fits in. If you want to be noticed in this massive summary of the web, you'll need to be connected to as many related sites as possible. There are two kinds of linking: reciprocal and non-reciprocal.

Reciprocal linking is a process with many facets. It is offered by many companies through paid directories; but really, as so many variables can be hidden on the web and it is hard to tell who is really at the other end of communication, it is more important that you have relevant links that you can trust from websites that trust you.

We start the Reciprocal linking process with what groups, relevant to your business, that you are involved in as well as other businesses that you network with. These links are set up before we contact any of their respective groups/companies. This way, when we contact each company or group about their link being on your site, we can provide a URL to show them where their link(s) is on your website and show them that you have taken the initiative. Many companies find it hard to say “no” when you ask to have your link on their site when you've already done it for them. Understand though, the site that you are linking to must be relevant to your business for the link to be beneficial to either party. When you link to a relevant site and they link back to you, both you and the other group/business benefit in higher Search Engine rankings. Either Daly Communications or you can contact these companies for linking and the following information should be included in the communication:

•  Your name, your business, your relationship to them
•  You have already linked them; provide the URL so they can see
•  Explain how it is beneficial to both you and them
•  Offer the exact link you want them to use
•  Offer some suggestions as to where it can go on their site

Search Engines will make sure of the relevancy between linked pages. Again, this is an area of Search Engine standards that has been abused by some sites just linking to and from anything available.

For example:
•  Your company is Jane's Jewelry and your website is www.janesjewelry.com.
•  You have setup links to these groups and businesses that you are affiliated with:
•  Jewelry Association of America
•  Johnson's Watch Repair
•  Jeweler News Monthly
•  Locke's Jewelry Cleaning Supplies
•  United Gemstone Alliance
•  Sally's Hair Studio

Now, it's pretty obvious which link shouldn't be there. However, how would it get there in the first place? Sally's Hair Studio is next door to Jane's Jewelry and you are both very good friends. Thinking you could help each other by linking to each other's websites will actually cause more harm than good. This could be seen as an abusive measure by Search Engines and cause your site to actually drop in rankings.

Link Building . 2

•  Where can I get links to my site put up without me having to reciprocate all the time?
•  How can I build up a presence on the web without spending any money?
•  I'm not much of a writer, could Daly Communications help me write and edit presentable information for my industry?

The other type of linking is non-reciprocal linking. This type of linking is usually weighted more heavily as it only benefits your site. At Daly Communications, our writing and web development excel in this area.

The best way to create non-reciprocal links to your site from other's sites is to offer relevant sites and their customers free information. It's like setting up free samples of your product at stores. If you offer up articles about your industry, enter forums of discussion about your industry, or are constantly involved in groups related to your industry that puts its news and schedules online, then you've cultivated hundreds of links to your page without having to give one back. Whenever your business is mentioned, so should your business's web address.

For example:
•  Your company is Jane's Jewelry and your website is www.janesjewelry.com.
•  You have been non-reciprocally linked on these sites:
•  Wrote article: “How to Choose a Diamond” on diamondnews.com
(link follows article with small author description)
•  Discussed which birthstones are most popular on gemforum.com
(link implemented in your user profile as forum user)
•  Jewelers of CNY schedule: Speaker from Jane's Jewelry on “Jeweler Tools of the Future” Tuesday, April 15 (have bio on speaker including link)

Non-reciprocal links are very important to Search Engines as they prove that you are involved in your industry, on the web, and helping users. That is what Search Engines set out to do – help users, and they will reward any sites that do the same.

Link Building . 3

Now that we have links set up to and from relevant sites, should we just design one page with all the links and their descriptions? This is a possibility and is probably the easiest way to do it. However, Search Engines have become so sophisticated that they look for links to be more naturally included, not just piled up on one page (possible abusing technique). Search Engines look for links to occur naturally in content. When issues you are addressing on your site apply to certain groups or businesses, link to them. More naturally used links will raise your Search Engine ranks as you have gained more of the Search Engine's trust.

HTML Coding and Website Design . 1

•  As long as the keywords/phrases are in the site, the Search Engines will see them, right?
•  Using any type of code (HTML, JavaScript, etc.) can't effect how Search Engines see my site, can it?

Coding and Design are the framework in which Search Engines are crawling down to find keywords/phrases and relevant links. If this framework is not built to the proper specifications of SEO, then all other SEO strategies could be for naught.

META tags: Beyond keywords/phrases and description, which we've already discussed, we use META tags that can be implemented in your site to control what the Search Engine sees and does on your site. Their codes and explanations follow:

Frames: Using frames in a website can cause many problems for Search Engines. This is because using frames doesn't allow the Search Engine to crawl as it usually does. The Search Engine doesn't know where one frame ends and another begins, whether to treat all of the frames on a page as one page or break them down, or which frame should take priority over another. Daly Communications rarely, if ever, uses frames. Yet, if you require them, we have the tools and coding experience to optimize them as much as possible.

Dynamically generated code: Some sites use data sources like a database to input information into a site. With constant updates in information, this may seem like the best idea to stay up-to-date. However, Search Engines are looking for concrete keywords/phrases and links. Dynamically generated based sites are really just empty vessels waiting to be filled with information when a user arrives. This situation doesn't leave much for the Search Engine to crawl over and provide to users.

JavaScript: This coding is fine to use in most instances. Usually it is implemented in a greater HTML framework (the most easily searchable code by Search Engines). However, when the navigation of a site is based in JavaScript, this could present a problem for Search Engines. If navigation is coded through JavaScript the Search Engine could be confused as to how to crawl through the connected sites and end up just crawling through the initial page.

Flash: The rules of JavaScript apply here as well. Flash should be used as a part of HTML and not take over large areas of content and navigation as they can confuse Search Engines.

HTML Coding and Website Design . 2

•  Beyond coding inside pages, what else can help Search Engines catalogue my entire
site?

Another design method frequently used today to help search engines crawl your site is to create a sitemap. A sitemap gives the Search Engine that is crawling your site a roadmap to your pages and their connections, instead of having the Search Engine grope blindly in the dark. Having a sitemap in your PUBLIC_HTML folder can be very important if you have many different branches of information. When Search Engine users run a search, they want to be directed the information they want, not the homepage of the site that has the information they want. When a Search Engine knows where to crawl in your collection of sites, it can better catalogue your information and give its users the correct information they want – your information. Daly Communications can create sitemaps in XML, HTML, or plain text.

New Media . 1

•  Search Engines only search for keywords/phrases and links on my site, right?
•  What more can I offer beyond my website on the web to give my business a greater web presence?
•  Beyond what keywords/phrases people are searching, what type of media are they
looking for with those keywords/phrases?

As the internet has evolved, so has its uses and abilities. Search Engines have adapted and been able to adjust to what new applications, media, and interests have taken over the web. Using these new facets of the internet, a business's website can be more than just a website. It can be videos, pictures, blogs, audio, webcams, 3 rd party product comparisons, news items, and end-user reviews – and all of them are searchable.

Video: Most major Search Engines offer a form of video searching. This is important to understand as online video services like YouTube and AOLVideo are becoming strong forces on the web. Uploading your videos to video Search Engines and online video services works a lot like non-reciprocal links. You provide a teaching video or clever commercial and these services will post them for free along with your user name with which you can have your website address attached. These services are more or less offering free advertising video space and as long as you have something of value about your business to film, people will find it. Podcasting is available as well, see the Audio section.

Pictures: Most major Search Engines offer a form of pictures/graphics searching. Search Engines looking for pictures/graphics will look at your site's graphics' filenames. As the filenames are searchable, this is another possible area for keywords/phrases. When picture/graphic thumbnails are displayed as search results, the picture/graphic will link to your site. So it is very important to have picture/graphic filenames in your site for each picture/graphic that utilize keywords/phrases and apply to the picture/graphic. Daly Communications develops sites based on this dimension of searchabilty and we can easily change your filenames if already implemented. This aspect of your site could give you a whole new element of searchability.

Blogs (Web logs): Blogs have become very popular for businesses. This is another case where it's an online service offering advertising space for free. A blog is a website where entries are written in chronological order and then displayed in reverse chronological order. The entries can be about anything and in any media format – text, videos, audio, pictures, or even a mix of them all. Businesses use blogging to display news releases for their business or introduce new products/services. Today, with the incredible amount of information available to anyone about anyone else, it isn't easy to hide. Society has embraced businesses that have become more transparent and allowed people to look inside them and see how they work and that the business is made of people – not machines.

There are specialized Search Engines created like Technorati that only search blogs for certain terms and categories. This is just another dimension of searchability for your site that is free and popular among internet users. The best way to stay on top in the world of internet business is to stay popular and that means keeping up with what is popular on the web and getting involved in it.

Audio: Audio can be used in a few different ways. One of the most popular ways is in conjunction with blogging – which is known as Podcasting. Podcasting is basically an audio or video blog, audio article, or audio interview. Of course, if you are a singer or writer, your works could be recorded and made searchable. Most major Search Engines now have audio search that looks at the file name of the audio file on your site, and searches based on that (like pictures/graphics).

Product Comparison: If we look at the internet from a purely E-Commercial point of view, the web could be used as a massive product database. Many different online companies are selling the same thing in different ways and users want the way that is best for them. Getting involved in product comparison searches based in services like BizRate and MySimon gives you more presence in your industry on the web. When you become a part of comparison shopping you are up against the larger companies of you industry and users see your business as the same size.

News: Just as with any marketing strategy (which SEO usually boils down to) public relations and press releases are needed to get your business's message out. This works just like having articles put up on industry relevant sites, but larger and more general. These news articles could be regionally released on the web or passed on to free press release services like free-press-release.com and PRLog.

User Reviews: Having your product or service added to 3 rd party reviewers' sites allows an unbiased look at your business and connects you to more users. This area can be important as it gives you more non-reciprocal links and creates a trust between your business and users of the reviewers' site before they even get to your site. Epinions is the most popular reviewing site, but many others exist, possibly more directed at your business's industry.

Webcams: Even webcams are searchable using Search Engines like EarthCam or WebcamSearch.com. Webcams offer a more candid look for your business. We have had clients that want searchable webcams to show how their product is working by a willing customer and even just to show their business at work, making its products. Live Webcams give a sense of here and now for your business. Your business is working today, it isn't something you do occasionally, and it is working constantly. Webcams can give this feeling to your prospective customers.

For example:
•  Your company is Jane's Jewelry and your website is www.janesjewelry.com.
•  You created two short digital videos: “How to Clean Jewely” and “Choosing an
Engagment Ring” – they have been added to YouTube's and AOLVideo's HowTo sections and picked up in your site's code by Major Search Engines
•  You have a daily blog where you describe the business's daily events, possibly about
different reasons people are buying jewelry. Many users find the blog and return
occasionally for interesting personal stories
•  You have a weekly Podcast that covers many different topics from proper jewelry
storage to the meanings of birthstones. The archives are stored on your site and are
searchable by audio and Podcast Search Engines
•  You find that you are selling the same brand of diamonds as some major retailers, but with better warranties, so you connect to BizRate and begin getting double the amount of orders the large retailers were with your better quality

New Media . 2

•  What does new media have to do with SEO?

Looking back through what is available in the internet's new media and the sometimes vague searchability of it all, you may ask: How does this help my SEO? It is important to understand that Search Engines aren't just looking for words anymore. Their going deeper and offering more to their users and you need to be on the cutting edge. Beyond being cutting edge, you must see the internet as a whole (as Search Engines do) and perceive how big you are in it. The more you put into different areas of the internet, the greater your presence is. You may be a small one room office business, but when you root yourself in all aspects of the web, that becomes more searchable everyday, you gain the presence of a major worldwide franchise. Understand the many facets of the internet, how they work, and where the users are going, and you'll be there before they are. Daly Communications can put you there.

User Personalization

•  When two different Search Engine users search the same term, they'll get the same
results, right?
•  Do Search Engines know the geographical location of my business so local people can
find me?

As we've discussed before, Search Engines are created to help their users. However, Search Engines are businesses as well and need to keep their users coming back. Search Engines today are becoming more and more personalized in an effort to give their users customized search results. This is a new hurdle in SEO. As Search Engine algorithms become more complicated and precise, so must the SEO process.

One of the most important facets of personalization that has been building over the past years has been regionalism. We integrate your geographical region (city, state, state region) into your keywords/phrases so that people looking for your product and want something in their area will be able to discover you. Some users will enter “yourproduct in yourcity” to find what they want. Some will use Search Engines like MSN Live Search Local and your site will be included. When they stay close to home, you want to be their first choice.

Also, using toolbars, cookies, and web browser histories, Search Engines are measuring and keeping track of which sites users are visiting and revisiting. If sites are revisited constantly by many users, this site will register with the Search Engine as very usable and up-to-date. When a Search Engine sees your site like this, it raises your rankings as you seem more important on the web. Daly Communications works with you month after month to create and develop web items that keep users coming back to your site. New articles, new products, adaptive interaction, and constant updating are what we instill in your site so that users are constantly coming back to find new and fresh usable content.

Search Engines today are actually beginning to measure their users by how much they search. Reversing the process, they are ranking their searchers in an effort to personalize further and offer appropriate sites for each user. As Search Engines continue to move forward in this process, we at Daly Communications are working to keep your site firing on all cylinders. We find your niche in the internet market and branch out from there. With a strong foundation and constant web presence, your site grows into the customization as Search Engines want to provide the best site for each user – your site.

For example:
•  Your company is Jane's Jewelry and your website is www.janesjewelry.com.
•  Your business is located in Central New York and most of your business is being taken by chain jeweler at the nearby mall – optimizing your searchabilty by adding Syracuse and Central New York to your keywords/phrases give you an edge over the national jewelers as when Search Engine users enter “Jewelers Central New York” your site applies more than theirs and you get the higher ranking
•  You have a new article on “Accessorizing Jewelry with Clothing” every week in a section on you main page that many people keep coming back to and tell others about. As it
changes, more and more people are searching for you and clicking your link in the
Search Engine, making your site more popular and raising it in the ranks

Submission

•  Which Search Engines should be submitted to?

Submission to Search Engines is something that everyone has to do for their site (and anything beyond) to be searchable. Daly Communications does this for you as we've had experience with all major Search Engines and Directories. Beyond basic Search Engines and Directories, we have extensive background to get you involved in more specific Search Engines, as we discussed in the New Media section. Below we've listed all of the Search Engines, Directories, and Specialized Search Engines that we submit to. We will get into the timelines of submission and viewing on the Search Engine in the Timeline section.

Video, Pictures/Graphics, and Audio are usually incorporated into the major Search Engines and when the site is submitted to the Search Engine it knows to look for these media types in the site.

Some major Search Engines have data provided by other Search Engines. So submitting to the major Search Engines above will provide data for these Search Engines. See the chart below:

Daly Communications submits your site to all applicable Search Engines, etc. and we work hard to find anything outside the scope of major Search Engines for your industry.

Beyond the Web

•  Does a website's importance end at the web?
•  How important should a website be in the promotion of my business as a whole?
•  How do people prefer to get more information about me? Talking to me? Reading about me?

It must be understood that getting the news out about your business's site doesn't all take place on the web. You can have an incredible web presence, but if all the people, associates, and customers you talk to everyday or just once, don't know about it, they may never.

Your web address should be more important than your phone number!

Most people expect web sites and base how they shop and conduct business on it. If they want to contact you, they will get to your webpage and read up on you before the meeting. People take solace knowing you have the money to have a good looking, searchable website and learn more about you.

Your web address should become a sub-header to your logo. Get the address out on all marketing gear as your main contact point. Make sure that people know about your website even when their not searching for you. Anyone can sell food to hungry people; it is when you make sure your brand of food is in their head the next time they become hungry that it becomes good advertising and gets you noticed.

For example:
•  Your company is Jane's Jewelry and your website is www.janesjewelry.com.
•  You business cards have www.janesjewelry.com on them
•  Your store is closed one day and some customers wander by and wonder what your
store is about, the sign on your door says “We're Closed Today. Please check our
website: www.janesjewelry.com”
•  You mail out letters with a header that has you logo centered and the web address
www.janesjewelry.com in small letters below it. Also, your signature, name, title, phone, address, and web address www.janesjewelry.com are at the bottom. If the person is
somewhat interested, but not enough to got to your store, the website will be readily
available to them and build up more interest

Timeline

•  I submitted my site a week ago to Google and it still isn't showing up. What's wrong?

Let's make one thing clear to start with: SEO does not happen in hours or days, it happens in weeks and even months. What you must remember once we have setup everything for SEO in your site and submitted to the Search Engines, there are literally millions of other people throughout the world doing the same thing. No matter who you are (unless, or course, you're buying advertising space) you have to wait in line with the rest of the world.

Approx. wait times once your site has been submitted to these Search Engines to see results:

Conclusion

Daly Communications works at your speed, but in the grander scheme, it's the Search Engines that decide when you become searchable. Daly Communications is committed to making you as searchable as possible, so that when Search Engines do pick you up, you're page is on top. We do not stop at one design and let you wander the web, we stay with you and continuously develop better strategies and adapt to your industry's needs on the web.

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