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General Information for Readers:
While anyone with marketing and Web responsibilities can benefit from these columns, they are primarily aimed at small-to-medium sized businesses, professional services, and not-for-profit organizations. Access to these articles is free.

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Mining for Gold!
Using Web Site Statistics to Drive Traffic to Your Site
 

Technophobes Welcome!
Using the Web for Marketing Isn't About Technology

 

What Am I Supposed to do with a Web Site?
Part I: Build Your Customer Base by Building a Customer-Centric Site
Part II: Cut Operating Expenses and Save Money

 

Solving the Mystery of Search Engines and Rankings
Part I: Metatags
Part II: Site Content
Part III: Titles and Submission

 

Collecting Web Site Visitor Information
Part I: Tracking Site Visitors
Part II: Requesting Visitor Input
Part III: Security, Privacy, and Spam

 

Email Tips
Using E-Mail for More Sales

Customer Services Tips
Online Customer Service Can Reduce Costs, Too
Online Customer Service Surveys Promote Repeat Business
 

Preventing Lost Visitors After Updating Your Website
Developing Error Pages
 

Advertising Tips
Use Landing Pages for Measuring Advertising ROI

Web Site Content
Effective Promotional Writing for the Web
 

Blogging 101
Blog Your Way to Business Success
 

Blogging 201
Good Practices and Producing Income
 
Animation in Website Design
Balancing Aesthetics and Usability
 
Search Engine Optimization (SEO)
Adapting to Today's Evolving Search Engines