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General Information for Readers:
While anyone with marketing and Web responsibilities can benefit from these columns, they are primarily aimed at small-to medium sized businesses, professional services and not-for-profit organizations. Access to these articles is free.

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Mining for Gold !
Using Web Site Statistics to Drive Traffic to Your Site

Technophobes Welcome!
Using the Web for Marketing Isn't About Technology


What am I Supposed to do with a Web site?
Part I: Maximize Your Income
Part II: Cut Operating Expenses and Save Money


Solving the Mystery of Search Engines and Rankings
Part I: Metatags
Part II: Site Content
Part III: Titles and Submission


Collecting Web Site Visitor Information
Part I: Tracking Site Visitors
Part II: Requesting Visitor Input
Part III: Security, Privacy and Spam